Tag / retail

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  • Photo: Cesare Chimenti

    Benetton heir takes helm to revive faded colours

    I was asked by the Reuters journalist; Paris based Michel Rose to comment on the Benetton brand in the UK as it attempted to regain the retail supremacy it had enjoyed back in the eighties with the appointment of Alessandro Benetton as the new CEO. This is what I wrote to Michel: I hadn’t realised they…